Our Story – SavourySG & Sin Hoe Huat Cafe

SavourySG is the home of small-batch bakes, familiar flavours and food made with genuine care.

We started SavourySG as a home-based baking brand with a simple belief: we should only make and sell food that we would happily enjoy ourselves. Our bakes are prepared in small batches, with thoughtfully chosen ingredients and plenty of room for creativity.

Who is SavourySG?

SavourySG is where our baking ideas come to life—from chunky cookies and banana bread to cheesecakes and seasonal creations. Some flavours are nostalgic, some are playful, but every product begins with the same question: would we be excited to share this with the people around us?

This website is SavourySG’s main home. It brings our bakes, special releases and selected family-made products together in one place for easier ordering.

So, why is Sin Hoe Huat Cafe here?

Because Sin Hoe Huat Cafe is part of our family story.

Sin Hoe Huat is a three-generation traditional coffee stall that has served Singapore-style Nanyang kopi and teh since 1968. Located at Sembawang Hills Food Centre along Upper Thomson Road, it represents the heritage side of what we do: everyday local flavours passed down through the family.

By bringing selected Sin Hoe Huat products onto SavourySG, we can make its bottled kopi and tea easier to discover and pre-order online. SavourySG remains the main host, while Sin Hoe Huat joins us as an additional family brand with its own history and identity.

Two brands, one family table

SavourySG brings the bakes. Sin Hoe Huat brings the kopi. Different names and different stories—but both are built around food we genuinely enjoy sharing.

Stay connected

SavourySG
Instagram: @savoury.sg
TikTok: @savoury007
Facebook: SavourySG


Sin Hoe Huat Cafe
Sembawang Hills Food Centre
Upper Thomson Road, Singapore

Follow @sinhoehuatcafe on Instagram for stall updates and new releases.